AIMEE LEE

    Here, you'll find projects either created with bold agencies or passionate small businesses. I hope at least one project resonates with you . Or at the very least, brings a smile

    Patch.io (2022)                                                                           

    Our planet is out of sync. Companies need to drastically lower their carbon footprint for us to reach our global climate goals. It's time to reduce emissions as quickly as possible and neutralize anything remaining. Patch is the platform putting us on a path to a planet in balance.


    Agency: Koto
    -
    Creative Director: Deanna German
    Design Director: Cary Hudson
    Strategy Director: Carolyn Rush Crouse
    Designers: Angela Yu, Aimee Lee
    Copywriter: Wyatt Turner
    Motion Designer: Tomasz Wysocki
    Photographer: Tom Hegen
    Client Executive: Phoebe Roberts



    Sock.io (2023)               

    Crypto and web3 often feel exclusive, defined by cold, futuristic aesthetics. Sock disrupts this with a secure, user-friendly app for trading crypto—offering guidance, news, and conversations for both web3 novices and natives. Inspired by the playful name, we built a brand that’s warm, inviting, and community-driven.

    Agency: Koto
    -
    Executive Creative Director: Dave Ladd
    Creative Director: Deanna German
    Design Director: Daniel Surgeon
    Strategy Director: Carolyn Rush Crouse
    Illustrator: ShinHye Lee
    Designers: Christina Kwang, Aimee Lee
    Wordmark Design: NaN.xyz
    Copywriter: Wyatt Turner
    Motion Designers: Tomasz Wysocki, Matt Yeomans
    Client Executive: Phoebe Roberts



    Replicant (2022)             

    I had a once-in-a-lifetime opportunity to rebrand for Pasadena’s most favored Shell gas station, Replicant. Originally named Arroyo Shell, this nondescript, Los Angeles gas station is known to belly the treasures of over 200 crafted beers from across the country.

    GoodBeerHunting
    SoCalCraftBeer
    BeerSearchParty
    LosAngelesMagazine

    Creative Director: Troy Kreiner
    Designer: Aimee Lee
    3D Designers: Brandon Braun, La Barbed
    Audio Designers: Moon Bounce, Timecop1983
    Web Developer: Kerry Gilbert





    Midjourney (2024)             

    I explored AI-generated visuals using Midjourney, blending creativity with technology.



    Travis Scott x Bodega (2021)

    A conceptual event for a Travis Scott concert held at Bodega, Los Angeles -- a hidden retail store.