Welcome! Here, you'll find projects either created with bold agencies or passionate small businesses.
I hope at least one project resonates with you—or at the very least, brings a smile.

~ Aimee Lee


    CōLab, Koto, Silk Studio, SINK, TBWA/Chiat/Day, TwentyFirstCenturyBrand

    Boston University
    B.S, Advertisement and Art Direction
    2016-2019

    ArtCenter College of Design
    Graphic Design Extension Program
    2019-2020

    LinkedIn




    Patch.io


    Our planet is out of sync. Companies need to drastically lower their carbon footprint for us to reach our global climate goals. It's time to reduce emissions as quickly as possible and neutralize anything remaining. Patch is the platform putting us on a path to a planet in balance.
    .


    Koto, LA

    Deanna German, Creative Director. Cary Hudson, Design Director. Carolyn Rush Crouse, Strategists. Angela Yu, Aimee Lee, Designers. Wyatt Turner, Copywriter. Tomasz Wysocki, Motion Designer. Tom Hegen, Photographer. Phoebe Roberts, Client Executive.





    Sock


    Crypto and web3 often feel exclusive, defined by cold, futuristic aesthetics. Sock disrupts this with a secure, user-friendly app for trading crypto—offering guidance, news, and conversations for both web3 novices and natives. Inspired by the playful name, we built a brand that’s warm, inviting, and community-driven.



    Koto, LA

    Deanna German, Creative Director. Daniel Surgeon, Design Director. Carolyn Rush Crouse, Strategist. ShinHye Lee, Illustrator. Christina Kwang, Aimee Lee, Designers. NaN.xyz, Wordmark Design. Wyatt Turner, Copywriter. Tomasz Wysocki, Matt Yeomans, Motion Designers. Phoebe Roberts, Client Executive.






    Replicant


    I had a once-in-a-lifetime opportunity to rebrand for Pasadena’s most favored Shell gas station, Replicant. Originally named Arroyo Shell, this nondescript, Los Angeles gas station is known to belly the treasures of over 200 crafted beers from across the country.

    GoodBeerHunting
    SoCalCraftBeer
    BeerSearchParty
    LosAngelesMagazine





    Troy Kreiner, Creative Director. Aimee Lee, Designer. Brandon Braun, La Barbed, 3D Graphic Designers. Moon Bounce, Timecop1983, Audio Designers. Kerry Gilbert, Web Developer.





    AI-Generated Visuals


    Exploring the intersection of creativity and technology, I delved into AI-generated visuals with Midjourney. 









    Travis Scott x Bodega


    A conceptual event for a Travis Scott concert held at Bodega, Los Angeles -- a hidden retail store.









    ©2024 Aimee Jinna Lee