Aimee Lee 

Growing up, I surrounded myself in art, music, and theater. And starting at a young age, these small enjoyments have taught me a valuable skill — keeping in touch with human emotions.

Since then, my childhood experiences have helped me to tap into those human emotions and carefully build meaningful stories as a designer.

My name is Aimee Lee, and I’m a brand designer who focuses on building brand identities and storytelling.

Let’s connect!

Boston University
Advertisement, Art Direction
2016-2019

Currently freelancing. Previously worked at Koto, TBWAChiatDay, TwentyFirstCenturyBrand, and Silk Studio


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︎︎︎ LinkedIn


Growing up, I surrounded myself in art, music, and theater. And starting at a young age, these small enjoyments have taught me a valuable skill — keeping in touch with human emotions.

Since then, my childhood experiences have helped me to tap into those human emotions and carefully build meaningful stories as a designer.

My name is Aimee Lee, and I’m a self-taught designer who focuses in brand identity and art direction.

Let’s connect!

Boston University
Advertisement, Art Direction
2016-2019

Currently freelancing.
Previously worked at Koto, TBWAChiatDay, TwentyFirstCenturyBrand, Silk Studio, and Design Museum Boston



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︎︎︎ LinkedIn

BUL불

︎




2022

Conceptual Branding
Packaging

BUL불 • (bul) fire, flame 
pronounced as [bool]

Inspired by blue flames, BUL불 -- also described as fire in Korean -- is a matchbox made to embody the highest level of passion and strength. Strike a match and watch your piece burn slowly and brightly. Elevate your world with the 50 matches provided. BUL불 lights well with cigarettes, candles, lamps and stoves. Or just anything that burns. Enjoy and use with care.
*this was a 12-hour-long passion project I challenged myself to do during the COVID-19 pandemic.

NEXT︎︎︎
Tuesday Oct 5 2021
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